Every great brand starts with a story. For EarthBased, that story began not in a boardroom or a business plan, but in a moment of profound realization.
Today, EarthBased is recognized across 266+ media publications including Business Standard, ANI, The Print, and The Tribune, reaching over 8.3 crore readers across India and the world. But the journey to get here was deeply human, deeply personal, and driven entirely by purpose.
The Beginning: A Video That Changed Everything
EarthBased was founded by Khushi Agrawal, whose path to veganism and sustainable living started with a video by animal activist Arvind. What she saw opened her eyes to the realities behind India's dairy and meat industries, and she made a decision that would change her life, and eventually, the lives of thousands of conscious consumers across India.
"For someone like me, transitioning to a vegan lifestyle wasn't an overnight decision. It was a journey of small yet meaningful choices. That's why we built EarthBased, to help people make these transitions seamlessly, ONE SWITCH AT A TIME." - Khushi Agrawal, Founder and CEO, EarthBased
The Problem EarthBased Was Built to Solve
- Authentic vegan and cruelty-free products were difficult to find
- Sustainable alternatives were scattered, unreliable, or unaffordable
- There was no trusted, curated platform that brought everything together
- Nutritional guidance for plant-based living was hard to access
- Community support for new vegans was almost non-existent in India
More Than a Marketplace: A Platform for Change
1. Curated Vegan and Sustainable Products
Every product on EarthBased is thoughtfully selected to align with the core values of ethical sourcing, sustainability, and well-being. Leading brands on the platform include Daivik Moringa, Bamboology, ONEarth, Mimaco, Gulessence, Anuttama, Clan Earth, India Hemp Organics, Nectar Superfoods, Lluvia Tea, Ecotyl, Nourish You, and many more.
2. Expert Nutritionist Support
EarthBased partners with Shraddha D Toshniwal, an award-winning nutritionist and dietitian with deep expertise in sustainable nutrition and plant-based diet planning.
3. Basic Vichaar: India's Vegan Digital Magazine
EarthBased launched Basic Vichaar, its in-house digital magazine, to educate and inspire conscious consumers across India.
4. Community Support at Scale
EarthBased has built exclusive WhatsApp communities including New Vegans, Vegan Mothers, Gym-Going Vegans, Yoga and Vegans, and All Vegans.
Sustainability in Action
- 175 trees pledged to restore habitats for tigers, leopards, and the Hangul (Kashmir stag)
- Active promotion of zero-waste festival celebrations across India
- Championing slow fashion over fast fashion
Why 266 Media Outlets Covered EarthBased
Read EarthBased's press coverage directly: Business Standard | ANI News | The Tribune
One switch at a time. One product at a time. One better choice at a time.