When EarthBased set out to make sustainable, vegan living accessible to every Indian household, the mission resonated far beyond its community. Today, EarthBased has been featured in over 266 media publications across India and the world, including Business Standard, ANI News India, The Print, The Tribune, and Lokmat English, with a combined potential reach of over 8.3 crore readers.
This recognition is not just a milestone. It is a reflection of a growing movement that believes in making ethical, planet-friendly choices accessible to everyone, one switch at a time.
Why India's Leading Media Trusts EarthBased
Founded by Khushi Agrawal, EarthBased was born from a deeply personal journey into veganism and sustainable living. What started as one person's struggle to find authentic, cruelty-free products in India has grown into the country's most curated vegan and eco-friendly marketplace.
Media houses across the country have taken note because EarthBased solves a real problem: making the switch to a conscious lifestyle effortless, affordable, and trustworthy.
Media Coverage: Read Our Press Coverage
EarthBased's story has been published across some of India's most respected news platforms. Read the coverage directly:
- Business Standard - India's leading financial and business daily (Potential Reach: 3.97 Crore)
- The Tribune - One of India's oldest and most respected newspapers (Potential Reach: 1.35 Crore)
- ANI News India - India's premier news agency (Potential Reach: 76.6 Lakh)
- The Print - India's most-read independent digital news platform (Potential Reach: 70.7 Lakh)
- Lokmat English - Maharashtra's largest media house (Potential Reach: 18.5 Lakh)
EarthBased's story reached audiences across India, UAE, UK, USA, Canada, Dubai, Sri Lanka, and the Maldives, proving that the demand for ethical, sustainable living is a global conversation.
What Makes EarthBased Different
In a market flooded with greenwashing and unverified claims, EarthBased stands apart through its rigorous curation standards:
- 100% Cruelty-Free - No animal testing, ever
- Sustainably Sourced - Ethical supply chains and responsible sourcing
- Expert-Backed - Nutritionist guidance by award-winning dietitian Shraddha D Toshniwal
- Community-Driven - WhatsApp communities for New Vegans, Vegan Mothers, Gym-Going Vegans, and more
- Education-First - Through its in-house digital magazine Basic Vichaar
Our Product Promise
From Ayurvedic copper healing jewellery and organic skincare to plant-based superfoods, bamboo apparel, and eco-friendly home decor, every product on EarthBased is selected to align with a healthier you and a healthier planet.
Leading brands on the platform include Daivik Moringa, Bamboology, ONEarth, Mimaco, Gulessence, Anuttama, Clan Earth, Nectar Superfoods, and India Hemp Organics.
Real-World Sustainability: Beyond the Store
- Pledged to plant 175 trees to restore wildlife habitats for tigers, leopards, and the Hangul (Kashmir stag)
- Promotes zero-waste festivals and eco-friendly celebrations across India
- Champions slow, sustainable fashion - organic fabrics, ethical brands, timeless choices
Join the Movement
Every purchase on EarthBased is a vote for a kinder planet. As featured in Business Standard, ANI, The Tribune, and 263 more media outlets, EarthBased is India's most trusted platform for conscious living.
Start your journey today. One switch at a time.